Facebook Video Split Testing

Facebook Video Split Testing? What is it, and why should you care? I’ve done split testing (A/B testing) for many years with my business writing clients and especially when I was still doing PR consulting. It’s the best way to slowly improve your ads and calls-to-action. But I’ve never done it with videos, nor thought about it, but since that time, video has become a top-engaging ad format. How do you split test videos, though? Social Media Examiner to the rescue…


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