Interview with AuthorsTalkAboutIt

I had the pleasure of being interviewed by AuthorsTalkAboutIt.com. It was fun, and though the interview was because of my latest book, The Professional Ghostwriter’s Handbook, we talked about a lot more than just that!

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Copywriting IV

Copywriting is the art/science of writing copy that grabs people’s attention. While the copy itself has one goal–get the audience to read the next line, and the one after that–there are elements one can use to support fantastic copy, grabbing attention long enough to get them hooked on the content itself.

ABCs of Copywriting

If you’re considering copywriting for side income, you may well discover it becomes one of your top-earning services. But even if you don’t intend to offer copywriting as a service, freelance writers should consider basic copywriting skills a necessity because it touches on so much of what we already do.