I am now working on an email newsletter to which people can sign up to receive notification of new books,… Read more Newsletter
Everyone knows Twitter can help small businesses reach and keep customers, yet for many owners there’s an “elephant in the room”… Read more Local Biz Owners Dodging Elephants?
NBC’s Herb Weisbaum posted a pretty good analysis of the missteps of Applebee’s in the wake of the well-publicized firing… Read more Social Media Backlash: An Applebee’s Experience
I see a lot of bad press releases that seem to have been designed to make sure people searching for… Read more Bad Press Release 101: How to Kill Your News pt 3
Welcome to Part 2 of our little discussion about how to kill the news value of your press releases. Today’s… Read more Bad Press Release 101: How to Kill Your News pt 2